One of the best things about Project M is the advisors.
This is Thomas Sevcik, who has a firm called Arthesia which he runs with a partner. He employs ten people in his firm.
He's pretty awesome, walked into our studio and sorta lifted the energy level in the room instantly. He's a 'corporate anthropologist'. I sat beside him while we drove to dinner that night and asked him a bazillion questions about his work.
I think I want to be a corporate anthropologist.
I'm totally going try and visit his office in Zurich sometime.